Metro Law Group’s website was over a decade old and failed to convey the professionalism and expertise of the firm. Potential clients were leaving the site without taking action, and the firm was losing business to competitors with better online presences.
We conducted user research to understand what potential clients were looking for when seeking legal representation. The new design emphasized trust signals, clear service descriptions, and easy access to attorney profiles and case results.
The redesigned website launched to immediate success. Lead form submissions increased by 85%, time on site doubled, and the firm has received consistent feedback from new clients that the website gave them confidence to reach out.